![[Campaign audio design (Cad) logo on the biography page]](http://business.virgin.net/cad.cables/logo1.jpg)
My name is Ian Phelps and I formed Campaign Audio Design on 31 of July 1991 in Manchester,
moving a year later to Cardiff- my home town. My background in Geology helped little but my ten years of management experience in Hi-Fi retailing convinced me that there had to be a way of making better quality and more affordable audio cabling. I set about testing many different types of conductors and insulation to see precisely what their effects were upon sound reproduction. What I learnt surprised and convinced me that very high quality hi-fi cabling need not cost the earth.
We now supply retailers across the world with OEM cables and wires. In the early to mid 1990's we supplied Hi-Fi World magazine with a range of mains, audio and video cables along with some accessories that they retailed alongside their valve amplifier designs. The mainstay of the business is the supply of hi-fi and video cabling by mailorder.
I believe that there is too much "kidology" in hi-fi, often with scant regard paid to science or reason. For instance, it is extremely difficult to guarantee metal purity beyond one hundredth of one percent (99.99%) and impossible beyond one thousandth of one percent (99.999%). Yet you will see claims of 99.99999999% and above! To be fair, they may have been confused, when told a metal is four nines purity they may have assumed it is 99.9999% but four nines means 99.99%. If a company can get this wrong, I wonder what else are they getting wrong?
Campaign Audio Design produce products priced at levels I would be willing to pay and offering performance I would expect.
Guarantee:
For your peace of mind we offer a LIFE TIME GUARANTEE on all our cables and connectors. If you damage your cables we can usually put them right FREE OF CHARGE.
Upgrade Service:
We will credit up to 100% of the current retail price of an old CAD cable when upgrading to a new one.